BESPOKE JCB DIGGER BADGE TO RAISE FUNDS FOR POPPY APPEAL
Retired Staffordshire firefighter Kelvin Chell is pinning his hopes on selling his bespoke designed JCB digger-themed badges to raise funds for the Royal British Legion’s Poppy Appeal.
Kelvin, from Audley, Newcastle-under-Lyme, has been joined by JCB and Fenton-based JCB supplier Rayne Engineering to fund production of 1,300 badges, which will be available for a minimum donation of £4.
Kelvin has a track record of raising funds for military charities through his bespoke badge designs, raising over £140,000 in six years for the Poppy Appeal. The badges will initially go on sale at the JCB Lakeside 5 and Fun run from 6pm on Thursday, July 9th, when hundreds of racers are expected to compete in the popular evening five-mile race and two-mile fun run course around the JCB World Headquarters at Rocester, Staffordshire.
“I wanted to do something with a JCB theme to coincide with the company’s 80th anniversary year,” said Kelvin. “It’s fantastic to have the support of both JCB and Rayne Engineering to bring the project to life. Every badge sold will help support veterans and their families, which is something very close to my heart.”
The fundraising effort continues JCB’s long-standing support for the Royal British Legion, including the unveiling of a special poppy-themed machine which was auctioned for the charity in 2018 to mark the centenary of the Armistice.
Main Picture: (left to right) Andrew Simmill, of Rayne Engineering; Annmarie Jones of the Royal British Legion Poppy Appeal; JCB employee Karl Sutton, retired firefighter Kelvin Chell; JCB employee Tim Constantino; Lord Bamford and retired JCB employee Gil Mould of the Cheadle branch of the Royal British Legion
