CAMPAIGN AIMS TO CELEBRATE THE OLDER FARMING GENERATION
RSABI is launching a major initiative to highlight the huge contribution that the older generation of Scottish agriculture have made to the industry.
The “Ploughing On” campaign aims to raise awareness of the remarkable service and dedication of senior people within farming and crofting, and to remind these people just how valued they are by the agricultural community.
“Agriculture can be a lonely business at any age, but those in their more senior years can be particularly vulnerable to the impact of isolation especially during the winter months,” said Carol McLaren, CEO of RSABI.
The campaign has been developed at a time when many older farmers have reported feeling anxious about the future, including concerns of the impact of proposed Inheritance Tax changes.
“Inheritance Tax changes, expected in April 2026, are putting unexpected additional pressure on farming families and very sadly some older farmers are describing feeling they are a liability or a burden on their farming business and family,” said Carol.
RSABI will also be encouraging people to take time to look out for older individuals in their communities.
“This is particularly important over the winter months when worries about heating bills increase as the temperatures fall and the days can feel very long and dark for someone living on their own,” said Carol. “A visit, a phone call, an offer of help or even just a smile can really lift the spirits of someone who is struggling and make a bigger difference than you can imagine.”
In the coming weeks the initiative will call for volunteers to work with RSABI throughout Scotland to arrange festive lunches for senior people, with a view to developing a network of Plough On groups across the country in the longer term.
RSABI will also be releasing a series of videos highlighting the contributions made by farming folk who have dedicated their lives to working on the land and are sharing their love of farming to inspire and encourage younger people.
Organisations backing the campaign include the NFU Scotland, Scottish Association of Young Farmers Clubs, Quality Meat Scotland, National Sheep Association, Scottish Tenant Farmers Association, Scottish Quality Cereals, Institute of Auctioneers and Appraisers Scotland and the National Beef Association.
Further details are available on the RSABI website and for more information about the Plough On Campaign or to volunteer to set up a festive lunch in your area, email RSABI here.
